It’s hard not to feel guilty about a cursory trip to Costco, the warehouse giant. It’s cheap, doesn’t smell that much like dry cleaning and at $6 or less for just about anything, you’re likely going to buy more than you mean to.
But now a social media campaign called Buying a Crazzz has raised some eyebrows. The project, created by Filament, aims to hold Chinese influencers and “influential people” in Shanghai (if you can find them) accountable by tracking where they spend their time. The influencers play them up to reflect “some normal part of everyday Chinese society,” and the fake side comes in the form of posing at Costco in Los Angeles — despite the fact that L.A. is 2,200 miles from Shanghai.
Still, with 40 influencers across China creating the Instagram and Pinterest posts, it seems to be working. It’s also achieved some social media fame for its donors. Check out this image from one of the influencers that more than 200,000 people are sharing:
Fans who followed the influencers had to fill out a form after buying to see if the recipient lived where they said they did. The receipts would come back confirming whether the influencer lived where he said he did.
As for critics, Filament told LAist that there is a heavy amount of white people participating in the project and all of them come from public figures, not average people.